One of my early girlfriends, Olivia (amazing legs by the way) said that one of the things she really liked about me when we first got together was the pride I showed in broadcasting to the world that I was in a relationship with her. She expressed surprise and delight at how widespread my announcement that we were together was. I posted repeated and regular updates on Facebook of us together, at different restaurants, on the beach, at dinner parties, holding one another and smiling for all to see. I would tweet about how happy I was as a consequence of being with her and also what a breath of fresh air she was compared to the stale, possessive relationship I had been in previously. I would take her to a dizzying array of drinks receptions (both with friends and with work) and introduce her to all and sundry, positively bursting with pride. I ensured we attended plenty of dinner parties and barbecues where we worked our way around the other guests as I enthused about her wonderful qualities knowing full well that those who were in attendance would post about it on their Facebook pages and talk to other friends and acquaintances. Well we all enjoy the latest gossip don’t we? I changed my ringtone to her favourite pop song and when people commented on the tune I would explain why I had chosen it. I spread the news as far as I possibly could, using every available channel of the dissemination of information, content that once the news was out there, it would continue to spread. Yes, Olivia was utterly swept off her feet by the huge exposure I gave her to this glamorous lifestyle of mine and moreover the repeated and concentrated blasts of heralding our coupling. She adored me for it. Of course, what she had not realised that I was not doing it for her. I was letting Sandy, who I had discarded the week prior, know just how happy I was without her and how she was missing out. That’s what it was all about.